I believe this business NYO3 nuoweijia can bring changes to your life.
Since synthetic resin tiles are vigorously promoted and used in flat slope conversion projects, people have a wide understanding and application of resin tiles in first-and second-tier cities. In addition, due to the continuous expansion of resin tile companies, first-and second-tier cities have been basically saturated, and many manufacturers have turned their attention to the first-tier and fourth-tier markets. Developing these prefecture-level markets and striving for greater market share is the common idea of many synthetic resin tile manufacturers. Business opportunities in the small town market are limited, so how should we develop the small town market?
1. Training channels
First of all, the fourth-level market itself has very limited market capacity and is not suitable for multiple dealers to coexist. If we overestimate the market capacity and blindly add multiple dealers, perhaps the market volume can increase a little at the beginning of the increase in dealers. However, after it rises to a higher value, perhaps the sales curve will go flat or move downward, which violates the original intention of adding dealers, and the relatively terrible malicious bargaining may spread and become uncontrollable. This also runs counter to the view of manufacturers cultivating the market.
2. Step by step
On the issue of expanding and fourth-level markets, manufacturers also follow a step-by-step strategy and follow the existing channel management model. This trend lies in the fact that large brand manufacturers have formulated very comprehensive and macro strategies, which can maintain the consistency of the channel strategies of the primary, secondary and fourth-level markets, and further demonstrate the big strategies of large manufacturers. However, for the fourth-level market, any brand, regardless of its brand awareness in the primary and secondary markets, is equally unfamiliar to this market. Therefore, when entering a new market, whether it be a new brand or a big brand, from the perspective of market awareness, they are basically on the same starting line.